SEO and Technology News Resources

Just read Jollibee Doing Dirty SEO Tactics and Earthworm Yumburgers. Jollibee uses hidden keyword spam in their website which is a clear violation of Google’s Webmaster Guidelines, Worse, they also resort to this weird keyword “earthworm yumburger”. Does the Jollibee management know that their webmaster is adding “earthworm yumburger” to their meta tags? Or is there something the consumers don’t know about the meat ingredient of their burgers? I would hope this is an SEO tactic rather than the truth. Still, why would the web developer add earthworm yumburger unless they want to jeopardize the goodwill of the corporation. Or was their meta tag hacked? Just weirdness.

I saw this post in a forum (Google cache used) with regards to using earthworm for their patties:

An insider, (name not to be disclosed) ; in fact a purchase Officer of Jollibee fast-food Philippines told us recently, with secrecy, some very upsetting facts.We made it possible to answer these intriguing questions through a reliable source which I met last summer in an agricultural & farming business forum in the western coast of Taipei. Actually an ex-middle person for Jollibee’s raw agricultural and livestock’s purchases since the company’s beginnings in 1975. We privately discussed the “untold” secrets of how Jollibee fast-food made it profit with their “low-cost” hamburger products although these fast-food people claim using 100% pure beef patties with the highest quality standards in their hamburgers; furthermore, they define “beef patty” as being “100% pure inspected beef; no additives, no fillers, no extenders.” However, we found out that Jollibee fast-food made “COST-CUTTING” techniques to profit
with these “low-cost, high-quality” hamburgers from the very beginning of their operations.

And they saved quite a lot of money too:

An estimate of approx. 20 thousand metric tons of “Powdered Earthworms” are consumed by Jollibee since 1980 thus saving cost on production of hamburger patties by at least 30-40% percent.”

Yes, Jollibee fast-food saved an astounding US$120,000,000.00 of cost-cutting savings on
hamburger patties alone.”

Another blog talking about the Jollibee dirty SEO tactics:

isulongseoph.org

This entry was posted on Tuesday, July 18th, 2006 at 11:44 pm and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.