SEO and Technology News Resources

Robert Half International shows some of today’s hottest positions and the qualities needed to succeed in each role. The four are Information Technology Auditor,Forensic Accountant, Search Engine Optimizer and Intellectual Property Litigator.

Search Engine Optimizer
Search engine optimizers (SEOs) increase a firm’s Web site traffic by improving its search-engine page rankings. This is an especially important task in today’s Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.

SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML. Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites. Courses and certifications in this specialty are being offered by an increasing number of organizations; however, consensus on the value of these programs does not yet exist.

I am interested in Search Engine Optimizer. I wish there was some school or forum that teaches Search Engine Optimization (SEO) copywriting techniques. Whatever I learn, I get it from forums and the mailing list. Actual experimentation with my sites have shown better results than all the SEO theories given by the experts.

This entry was posted on Friday, August 4th, 2006 at 5:47 pm and is filed under Search Engine Optimization, internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.